The McNay Art Museum publishes a Student Tour Playlist each semester that provides teachers with all the information they need to book a school visit . I updated the copy for this each fall and spring, and in 2019 I collaborated with the Marketing department to rework the playlist altogether and transform it from an expensive printed trifold piece to a digital friendly one-page document that saved the museum thousands of dollars each semester, reduced staff time, and resulted in a document that could be more easily shared with educators throughout San Antonio and beyond.
Responsibilities
- Update, write, and edit all copy.
- Consolidate and streamline information.
- Rethink design layout.
Skills
- Copywriting
- Copy editing
- Proofreading
