Managed all aspects of the Crocker Art Museum’s social media across multiple platforms including Instagram, Facebook, YouTube, and LinkedIn. From creating content and writing optimized captions, to conducting hashtag research and tracking analytics, I was responsible for extending the museum experience into the digital realm and for driving program attendance and increasing general admission to the museum. For FY 2023 (July 2022 through June 2023), the Crocker saw a 60% increase in reach and 5% increase in followers across social media platforms, as well as a rise in engagements and conversions.
Responsibilities:
- Developed goals for social media and implemented a strategy to reach them.
- Wrote optimized captions while maintaing Crocker voice and style.
- Handled community management, including engaging followers and navigating negative feedback.
- Established influencer relations that aligned with overall strategy.
- Created content that engaged followers.
- Conducted hashtag research.
- Tracked analytics to use data to inform future decisions.
