A targeted membership acquisition campaign for the McNay Art Museum focused on recouping lapsed members from the COVID-19 pandemic. The campaign netted approximately $10,000 in revenue, meeting the goal.
Responsibilities
- Developed the target audience and created the theme/concept for the campaign.
- Collaborated with the Graphic Designer for all design work.
- Collaborated with the Marketing and Communications Manager to design and schedule e-blasts.
- Wrote copy for two printed mailers, an e-mail campaign, and social ads.
Skills
- Ideation
- Campaign Management
- Copywriting
