Each year, the McNay Art Museum hosts a huge membership sale for Black Friday through Cyber Monday, as well as throughout the month of December. Email was the primary communication tool, with support from social media ads. This campaign generated over $51,000 in Membership sales, exceeding the budgeted goal by over 4%.
Responsibilities
- Generated the concept/theme of this holiday sale
- Wrote the copy for all emails.
- Collaborated with the graphic designer to create captivating gif imagery
- Coordinated with the Social Media Marketing Manager to execute the campaign.
Skills
- Ideating/Brainstorming concepts
- Copywriting
- Email Marketing
