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The DINK Dog Mom

The DINK Dog Mom is a lifestyle blog for childfree women who love their dogs like family. I own and operate all aspects of the blog, from creating and maintaining the website to researching and writing all blog posts. Recently, I implemented an SEO strategy that grew organic search traffic by 250% in 4 months. …

Social Media Management

Managed all aspects of the Crocker Art Museum’s social media across multiple platforms including Instagram, Facebook, YouTube, and LinkedIn. From creating content and writing optimized captions, to conducting hashtag research and tracking analytics, I was responsible for extending the museum experience into the digital realm and for driving program attendance and increasing general admission to …

Art Auction 2023

Art Auction is an annual fundraiser at the Crocker Art Museum that features two virtual auctions (the Silent Auction and Big Names, Small Art (BNSA)) as well as an in-person Live Auction and Preview Party. The event is a massive collaboration between the Development and Marketing departments that includes printed and digital invitations, email campaigns, …

2023 Big Day of Giving

Big Day of Giving is a 24-hour giving celebration in Sacramento on the first Thursday in May that inspires generous people to support causes they love in El Dorado, Placer, Sacramento, and Yolo counties. I facilitated a cross-channel campaign for the Crocker Art Museum to promote the museum’s participation in this annual fundraiser and to …