Writing is my superpower.
The DINK Dog Mom is a lifestyle blog for childfree women who love their dogs like family. I own and operate all aspects of the blog, from creating and maintaining the website to researching and writing all blog posts. Recently, I implemented an SEO strategy that grew organic search traffic by 250% in 4 months. …
Art Auction is an annual fundraiser at the Crocker Art Museum that features two virtual auctions (the Silent Auction and Big Names, Small Art (BNSA)) as well as an in-person Live Auction and Preview Party. The event is a massive collaboration between the Development and Marketing departments that includes printed and digital invitations, email campaigns, …
Big Day of Giving is a 24-hour giving celebration in Sacramento on the first Thursday in May that inspires generous people to support causes they love in El Dorado, Placer, Sacramento, and Yolo counties. I facilitated a cross-channel campaign for the Crocker Art Museum to promote the museum’s participation in this annual fundraiser and to …
Managed all email communications at the Crocker Art Museum for over 40,000 subscribers. Planned and calendared content, wrote and designed all emails, and used targeting/segmenting to maintain a healthy and engaged audience. Increased email open rates from 33% to 44% in 9 months and currently maintain a 60% open rate and 6% click-through rate. Platforms …
Each year, the McNay Art Museum hosts a huge membership sale for Black Friday through Cyber Monday, as well as throughout the month of December. Email was the primary communication tool, with support from social media ads. This campaign generated over $51,000 in Membership sales, exceeding the budgeted goal by over 4%. Responsibilities Skills
Crafted copy for the McNay Art Museum’s weekly eNewsletter to connect people at home with works of art in the collection. These emails went out to over 7,000 recipients and had a 30% open rate. The Museum director described them as “flawless.” Responsibilities Skills