Writing is my superpower.
The DINK Dog Mom is a lifestyle blog for childfree women who love their dogs like family. I own and operate all aspects of the blog, from creating and maintaining the website to researching and writing all blog posts. Recently, I implemented an SEO strategy that grew organic search traffic by 250% in 4 months. …
ArtInteractive is a quaterly publication by the Crocker Art Museum that highlights upcoming programs and events. It gets mailed to all museum members, as well as distributed to the general public. Responsibilities Skills and Experience This project requires an immense amount of cross-department collaboration, navigating tight deadlines, and maintaining a meticulous attention to detail to …
A quarterly magazine for Crocker Art Museum members that highlights upcoming exhibitions and select events. Responsibilities Skills and Experience I research, write, and edit both longform articles and in-house adverstisements for this publication, ensuring all copy is consistent and on brand. This requires coordinating with multiple stakeholders, including contributors, designers, reviewers, and senior staff. As …
Art Auction is an annual fundraiser at the Crocker Art Museum that features two virtual auctions (the Silent Auction and Big Names, Small Art (BNSA)) as well as an in-person Live Auction and Preview Party. The event is a massive collaboration between the Development and Marketing departments that includes printed and digital invitations, email campaigns, …
Managed all email communications at the Crocker Art Museum for over 40,000 subscribers. Planned and calendared content, wrote and designed all emails, and used targeting/segmenting to maintain a healthy and engaged audience. Increased email open rates from 33% to 44% in 9 months and currently maintain a 60% open rate and 6% click-through rate. Platforms …
A targeted membership acquisition campaign for the McNay Art Museum focused on recouping lapsed members from the COVID-19 pandemic. The campaign netted approximately $10,000 in revenue, meeting the goal. Responsibilities Skills
The McNay Art Museum publishes a Student Tour Playlist each semester that provides teachers with all the information they need to book a school visit . I updated the copy for this each fall and spring, and in 2019 I collaborated with the Marketing department to rework the playlist altogether and transform it from an …
Impressions is the McNay Art Museum’s seasonal magazine for members that highlights new exhibitions and upcoming programs. It was mailed to all members and uploaded to the website to be shared digitally. Responsibilities Skills