Writing is my superpower.
The DINK Dog Mom is a lifestyle blog for childfree women who love their dogs like family. I own and operate all aspects of the blog, from creating and maintaining the website to researching and writing all blog posts. Recently, I implemented an SEO strategy that grew organic search traffic by 250% in 4 months. …
ArtInteractive is a quaterly publication by the Crocker Art Museum that highlights upcoming programs and events. It gets mailed to all museum members, as well as distributed to the general public. Responsibilities Skills and Experience This project requires an immense amount of cross-department collaboration, navigating tight deadlines, and maintaining a meticulous attention to detail to …
A quarterly magazine for Crocker Art Museum members that highlights upcoming exhibitions and select events. Responsibilities Skills and Experience I research, write, and edit both longform articles and in-house adverstisements for this publication, ensuring all copy is consistent and on brand. This requires coordinating with multiple stakeholders, including contributors, designers, reviewers, and senior staff. As …
Managed all aspects of the Crocker Art Museum’s social media across multiple platforms including Instagram, Facebook, YouTube, and LinkedIn. From creating content and writing optimized captions, to conducting hashtag research and tracking analytics, I was responsible for extending the museum experience into the digital realm and for driving program attendance and increasing general admission to …
Art Auction is an annual fundraiser at the Crocker Art Museum that features two virtual auctions (the Silent Auction and Big Names, Small Art (BNSA)) as well as an in-person Live Auction and Preview Party. The event is a massive collaboration between the Development and Marketing departments that includes printed and digital invitations, email campaigns, …
Big Day of Giving is a 24-hour giving celebration in Sacramento on the first Thursday in May that inspires generous people to support causes they love in El Dorado, Placer, Sacramento, and Yolo counties. I facilitated a cross-channel campaign for the Crocker Art Museum to promote the museum’s participation in this annual fundraiser and to …
Managed all email communications at the Crocker Art Museum for over 40,000 subscribers. Planned and calendared content, wrote and designed all emails, and used targeting/segmenting to maintain a healthy and engaged audience. Increased email open rates from 33% to 44% in 9 months and currently maintain a 60% open rate and 6% click-through rate. Platforms …
Each year, the McNay Art Museum hosts a huge membership sale for Black Friday through Cyber Monday, as well as throughout the month of December. Email was the primary communication tool, with support from social media ads. This campaign generated over $51,000 in Membership sales, exceeding the budgeted goal by over 4%. Responsibilities Skills
A targeted membership acquisition campaign for the McNay Art Museum focused on recouping lapsed members from the COVID-19 pandemic. The campaign netted approximately $10,000 in revenue, meeting the goal. Responsibilities Skills
The McNay Art Museum publishes a Student Tour Playlist each semester that provides teachers with all the information they need to book a school visit . I updated the copy for this each fall and spring, and in 2019 I collaborated with the Marketing department to rework the playlist altogether and transform it from an …