Managed all email communications at the Crocker Art Museum for over 40,000 subscribers. Planned and calendared content, wrote and designed all emails, and used targeting/segmenting to maintain a healthy and engaged audience. Increased email open rates from 33% to 44% in 9 months and currently maintain a 60% open rate and 6% click-through rate.
Platforms Used:
- Mailchimp
- Wordfly
Responsibilities
- Developed an email strategy and calendar.
- Designed and wrote compelling content and sales emails.
- Developed email campaigns for specific projects.
- Tracked analytics.
Skills and Experience
- Copywriting and editing
- Email Marketing
- Mailchimp/Wordfly
- Targeting and segmenting
