Big Day of Giving is a 24-hour giving celebration in Sacramento on the first Thursday in May that inspires generous people to support causes they love in El Dorado, Placer, Sacramento, and Yolo counties. I facilitated a cross-channel campaign for the Crocker Art Museum to promote the museum’s participation in this annual fundraiser and to encourage people to donate to the Crocker. This campaign helped raise $130,000 just for Big Day of Giving, which exceeded the Crocker’s goal of $100,000.
Responsibilities
- Created a digital campaign on social and through email.
- Crafted copy for print, email, social media, and on-site messaging.
- Collaborated with graphic designer on all materials.
- Proofed all materials.
Skills and Experience
This project requires clever and persuasive copywriting, as the museum is competing with hundreds of other nonprofits for donations. To be successful, I worked with the Development department to mindfully develop a target audience, create a compelling story that would encourage donations, and ideate enticing ways to acknowledge people’s contributions.
